Vocal Fry is a new trend in speech behavior, primarily among woman. The term ‘Vocal Fry’ stems from the fact that the oral sound is something like the sound of oil frying. Actually, Vocal fry is a low staccato vibration produced by a slow fluttering of the vocal chords.
This is a Vocal Fry Audio example
It has typically been a symptom of a voice disorder and not common. For instance, classically-trained singers know a lot about vocal fry because it is something they diligently try to fix if they are experiencing this speech disorder. However, Dr. Reena Gupta has found “relatively normal looking vocal cords” in young woman with this speech behavior. The majority of women in college may now be using vocal fry in their regular everyday language, according to a recent study.
There are many theories as to why this trend is occurring in such a large demographic. One theory is young woman in college want to sound more forceful as they prepare to enter their careers. Vocal Fry may be an unconscious emulation of the way a man is perceived to sound in a leadership role. Another theory is that the young lady is merely copying the way pop stars speak, such as Britney Spears and Kim Kardashian.